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Article Highlights
Changing probabilities involves: 
  • changing how people think AND
  • changing the things they do.
But, there's no point changing anything if the changes don't have individual (for them), community-wide and universal value.
Writing is an extraordinary tool to disseminate ideas . . . but as a wise man Joe Sabah once said (I probably paraphrase): 
"Ideas are a dime a dozen.
The person who puts them into practice is priceless."
Can words on a page inspire actions in real life?
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